The state of Indian media in Auckland
Is Indian media in Auckland working as divisive forces in search for
audience and readers? Are they dividing the community with carrots of
funding/sponsorships, seeking exclusivity in organising multitudes of same
festivals in one location? Are they also dividing sports, especially soccer?
Many have been thinking on these lines, but nobody was speaking. Was the mouse
in the community waiting for somebody to tie the bell on the cat’s neck? Well, no
more waiting - over to FIJI PUNDIT, a
new blogsite by THAKUR RANJIT SINGH to act as Indian Media Watch to guard the guardians,
because some editors and media owners act as little Gods in the community. No
more now, Fiji Pundit will speak
without fear or favour and expose their agenda.
 |
| Thakur Ranjit Singh operates new blogsite Fiji Pundit, that will also endeavour to be Indian Media Watch in Auckland: Guarding the guardians. |
I decided to go this way when Indian lynch mob, headed by Indian Newslink, tried to gag my freedom
of speech and denied my right to be corrected when misquoted and misreported in
Indian Newslink [Read in Fiji Pundit: http://www.fijipundit.blogspot.co.nz/2012/11/satyamev-jayate-hey-ram-indian.html]
Henceforth, any aggrieved individual can approach Fiji Pundit to highlight any grievance, seek redress from Fiji media in Auckland or highlight cases of prostitution of
journalism standards for commercial success.
When I started my communications company Media Relations Limited, I was
armed with Masters in Communication Studies (MCS) with Honours from perhaps the
best media institution in New Zealand - Auckland University of Technology (AUT).
My intention was to bring some semblance of professionalism in
communication in general and Indian media in particular. This is because some
rich people or those with access to resources feel that merely being rich or
having success in some business makes them experts to run media or pass judgement on others. Indian media in Auckland has become a cut-throat business, and to
gain advertisers, there is cut-throat competition literally. If you shut the ten
or so Indian media-wallahs in Auckland in a room, unsupervised with no holds
barred, they would end up killing each other, giving cut-throat competition a
new meaning.
When a new radio station was launched, I had offered to provide my
expertise and was able to dig up my offer and advanced the following to market
myself. This is also an opportunity to provide my credentials to the readers of
Fiji Pundit:
1) With my advanced understanding of media and
communications and general political commentary, I could lead your news and
current affairs team, together with talk-back, interviews, panel discussion and
other related issues. With my high level of standard Hindi and Fiji Hindi, I
could anchor any programme in any form of Hindi. I had converted / translated
standard Hindi to Fiji Hindi in the recent movie Pump Up the Mandali, produced by Mirchee TV
2) As a former publisher and general manager Fiji’s Daily Post newspaper, I could
assist in strategic management, market positioning and market penetration
strategy of your media group. I provided this support to the new newspaper, Indian Weekender when it was launched at
Waitakere Holi Mela in 2009 and when I was its Chief Reporter. With intense
competition from already-established two-24-hour Hindi radio stations and a
saturated Hindi radio market, it is essential for this station to determine
what it will do different. There still needs to be strong and rational
strategic market planning to wrest control of the market with proper SWOT (Strength,
Weakness, Opportunities, and Threats) analysis and market penetration strategy.
That is where I could help.
3) As a media commentator, community leader and a
community worker, I am well known in the Indian community and the media circle.
I am also well known through my frank and straight political and media
commentary. Hence my integrity and frankness will gain customers who believe in
truth and fairness. (Satyamev Jayate)
4) With my knowledge and leadership in promoting Fiji
Hindi, this unique language could be utilized as a promotional tool in your
organisation, depending on the marketing positioning of your station. I was
also the producer and presenter of Radio Fiji’s Fiji-Hindi programme Tanik Hamri Bhi Suno. I also authored
yet another Fiji Hindi column, Lo kar lo
baat, this time, in the Hindi weekly paper Shanti Dut which was owned by Murdoch’s Fiji Times.
5) Success, acceptability, image and credibility of
media organisations are dependent of the integrity, sense of morality, ethics
and character of individuals in the organization. I am confident I can bring
these attributes to your organisation.
My offer was not taken, and there was no acknowledgement or reply. I
have heard through grapevine that things are not too well at the new radio
station now. There are reportedly some rumblings, as noted on Facebook.
Now you can rely on Fiji Pundit to bring you update on
this story and other areas of interest on Indian Media.
Keep reading Fiji Pundit for
the real inside news.
[Next Update: When Indians cannot understand Hindi news at Radio Tarana]
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